Does MOVVI replace my director, editor or DOP?

No. MOVVI is a human-in-the-loop system — every AI action exposes a manual override and an audit trail. It accelerates pre-vis, treatments, planning and post, but creative decisions stay with your team.

How does MOVVI protect brand and character consistency?

Brand kits and character locks are first-class entities. AI rewrites strictly reuse your existing roster, cast and crew — MOVVI never invents new characters off-brand.

What outputs can MOVVI deliver?

Treatments, storyboards, animatics, generated and conformed video shots, edit XMLs for Premiere or DaVinci, and final deliverables ready for Vimeo, YouTube or broadcast.

How does MOVVI handle AI content disclosure?

MOVVI embeds C2PA content credentials and supports SAG-AFTRA-aligned AI usage disclosures so generated material is traceable through delivery.

Cinematic virtual production stage with floating storyboard frames, timeline strips and wireframe cameras

ALL PLATFORMS

AI PRODUCTION SYSTEM // FILM, MEDIA, COMMERCIAL

In active development

MOVVI

MOVVI is an AI-powered production system for brands, agencies and creative teams. From brief to delivery, MOVVI compresses the commercial and film pipeline — without flattening the craft. Human-in-the-loop, every step.

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01 / WHO IT'S FOR

For directors, producers and brand teams who care about the craft.

In-house brand and content studios
Independent directors and production companies
Creative & ad agencies running concurrent campaigns
Post houses looking to orchestrate AI pipelines safely

02 / CAPABILITIES

What it does. End to end.

Brief → concept AI

Move from a written brief to mood, treatment and beatboard in hours, not weeks.

Casting & talent

Roster-aware casting tools that respect your existing cast, crew and brand rules.

AI Scene Rewrite

Rewrite scenes using only the existing roster — never invents new characters.

Post pipeline orchestration

Edit, VFX, sound and grade coordinated as one connected system.

Brand-grade output

Style, tone and brand guardrails enforced across every generated asset.

Asset & version control

Every cut, take and asset versioned — with full manual override.

03 / HOW IT WORKS

The operational flow.

Brief in

Upload the brief, brand book and reference. MOVVI maps it to treatment options.

Choose direction

Pick from rendered creative directions — point and click, no prompt-wrangling.

Produce

Plan shoot, manage cast and crew, generate or capture assets — your call, every shot.

Deliver

Master, version and ship across channels with brand-safe export presets.

04 / OUTCOMES

Why it matters.

↓60%

TIME TO FIRST CUT

↑3x

CONCEPT VOLUME

100%

HUMAN-IN-THE-LOOP

BRAND DRIFT

05 / CASE STUDIES

In the field. Real results.

Braemar Brand Studio

In-house brand & content studio

↓60% time to first cut

CHALLENGE

Brief-to-treatment timelines were crushing campaign velocity — eight people in three tools and still no single view of the cut.

SOLUTION

MOVVI compressed concept generation, casting and rough-cut assembly into one orchestrated pipeline with brand guardrails enforced throughout.

"We used to spend two weeks just getting to a treatment. With MOVVI we had a mood board, casting shortlist and first cut in four days. The craft didn't suffer — it got sharper."

Iona Stewart

Head of Content, Braemar Brand Studio

Northpoint Creative

Creative & ad agency

↑3x concept volume

CHALLENGE

Pitching multiple campaigns meant generating dozens of concepts fast — but maintaining brand tone across every iteration was impossible.

SOLUTION

MOVVI's AI concept engine, roster-aware casting and brand-grade output let them explore more directions without breaking tone or inventing off-brand characters.

"We pitched twelve fully rendered directions where we used to pitch three. Every one of them was on-brand because the guardrails were built in from the first frame."

Ross Campbell

Creative Director, Northpoint Creative

06 / ARCHITECTURE

Under the hood. Built to integrate.

TECHNOLOGY STACK

Frontend

React + TanStack Start (SSR)

Storyboard, timeline and review surfaces with frame-accurate previews.

AI orchestration

Forth AI Gateway (Gemini 3 Pro, GPT-5.5, Nano Banana)

Model routing per task — reasoning, vision, image and video generation.

Video pipeline

Veo / Sora-class generation + FFmpeg edge workers

Generate, conform and stitch shots without leaving the platform.

Roster control

Locked entity graph — cast, crew, characters

AI rewrites strictly reuse the existing roster; no invented characters.

Asset library

S3-compatible storage + versioned manifests

Every shot, take and edit immutable and recoverable.

Realtime collab

CRDT-based document sync

Multi-user storyboard and treatment editing with conflict-free merges.

INTEGRATIONS

Frame.ioREVIEW
Adobe Premiere / DaVinciEDIT XML
SlackNOTIFICATIONS
Google Drive / DropboxASSETS
NotionTREATMENTS
Vimeo / YouTubeDELIVERY

DEPLOYMENT & COMPLIANCE

DEPLOYMENT

Hybrid: edge for UI and orchestration, GPU regions for generation. Brand-locked single-tenant available.

COMPLIANCE

UK GDPRC2PA content credentialsSAG-AFTRA AI usage disclosures

NOTE — Human-in-the-loop is enforced at the API layer — every generative action exposes a manual override and an audit trail. Brand kits, character locks and approval gates are first-class API objects.

FOR DIRECTORS & BRAND TEAMS

Tell bigger stories. Ship faster.

Book a creative session with the MOVVI team — bring a brief, leave with a treatment, casting plan and production schedule.

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